tirsdag, december 06, 2005

Cluetrain Manifesto Revisited

#94 To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down.

#95 We are waking up and linking to each other. We are watching. But we are not waiting.

the cluetrain manifesto

En gammel klassiker fra 1999 "the cluetrain manifesto" var i en lang periode "all the rash" blandt marketingsfolk, med deres hippe 95 teser, der varslede at forbrugerne ville kaste de store arrogante firmaer i verdensgabet med deres hykleriske "your call is very important to us... please hold the line" forsøg på lade som om de gav fem flade ører for deres forbrugere.

Det er rigtig sjovt at genlæse dette klassiske dokument med Web2.0 i baghovedet.

- Jens Poder


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